![]() It is important to note that as situations can and do frequently change, this process should be repeated at regular stages to identify any changes in the macro environment. PESTEL Business Analysis is a great way to help you structure such a situational analysis. What is PESTEL Used For?īefore any kind of marketing strategy or tactical plan can be put into action, it is a great idea to conduct a detailed situational analysis. The PESTEL Framework is designed to help us to identify business opportunities, such as government initiatives to promote a certain industry or potential threats, such as a nationwide skills gap that may lead to problems with hiring. PESTEL or PESTLE is a simple acronym framework for assessing the key features of a business’ environment. What is PESTEL and how do Digital Marketers use it?
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